Upton Technology Group

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We’ve been a strategy thought leader for nearly five decades and we bring But we ipsum dolor sit amet, consectetur adipisicing elit sed eiusmod tempor incididunt laboreet dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris…

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How to Design a Website as a Marketing Tool

The modern company website is more than an internet brochure – it is an essential marketing tool for the 21st century. Designing a website as a marketing tool may be easier than you think.   Start at the end Determine…

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Principles of Lead Generation Websites

In the early days of the internet, companies would create websites that looked like personal vanity sites. It was all about outbound marketing strategies back then, before marketers realized the lead generating, inbound marketing power only the internet could provide.…

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Why You Can Celebrate Google Panda 4.0 Update

If your website is stocked with a steady stream of original content, you may have reason to celebrate the release of Google’s Panda 4.0. This latest update to Google’s search algorithm, released May 20, is aimed at increasing the number…

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Use Facebook for Free Online Marketing

Facebook now has more than a billion users and they are all hungry to hear what your company has to offer. Well, maybe not all one billion Facebook users will buy your product but, if you use this social media…

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Top Four Internet Marketing Strategies

Now that you have created a beautiful website with plenty of great content, you need an internet marketing strategy to help you increase website traffic and convert that traffic into sales. Fortunately, the internet provides plenty of opportunities for you…

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Tips for Improving Your Website’s Marketing ROI

You invest a lot of time and money in your company website but, unless you focus on its return on investment, you may not reap the benefits of an online presence. Here are a few tips for improving your website’s…

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How to Create a Lead Generating Website in Seven Easy Steps

Lead generating websites create a sales pipeline: you post interesting content that captures the attention of potential clients then invite them to sign up for even more great content. For example, you can provide a link at the end of…

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How Google Plus Engagement Factors into Your SEO Strategy

Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If…

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Targeted Emails Can Improve Your Website Marketing Efforts

It's tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet email is still alive and well and, if done correctly, continues to be a great…

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