Social media may have started as an amusing way to pass around videos of your cat, but it has evolved into a vital component for business survival. While you may still get a few cat videos, you can also receive remarkable results when it comes to boosting your brand and your revenue.

Yes, we know. The social media landscape can be daunting. New social media platforms seem to pop up daily. New tactics and techniques keep streaming down the pike. You may wonder what platforms or message types work best, or where to even begin. It can also be a tough call gaining followers, fans or even a few Facebook “likes,” making your efforts seem meaningless or useless.

They’re not.

Social media marketing is not a quick sprint to success. It’s an extended and steady marathon, and we’re in it with you for the long haul. Upton Technology Group’s social media marketing team has the creativity, know-how, and thousands of online marketing hours to back it up. And we didn’t even mention the results yet.

MATT CUTTS, GOOGLE SEARCH ENGINEER, ON SOCIAL SIGNALS 

What Social Media Can Do for You

While you’re engaging in this social media marathon, you may notice some amazing things start to happen. A consistent and compelling social media marketing strategy can help you:

• Generate leads
• Drive traffic
• Increase revenue
• Build community
• Engage your audience
• Increase brand awareness

Establishing and maintaining your business’s social media presence gives you a strong online foothold you can continue to enhance and sustain for years to come.

Personalized Social Media Strategy

Those thousands of hands-on social media marketing hours have taught us a thing or two, one of which is the importance of a personalized social media strategy. What works for one company doesn’t necessarily work for another.
We work with you to understand your brand, your customers and your goals. Meeting those goals is our overall aim, and we can design a social media strategy that contributes by driving more traffic and gaining more sales while staying on budget and on target.

Getting Started 

The first step toward social media marketing success is a thorough review of your current situation to determine how to most effectively move forward.

Internal review: Our team assesses your current engagement strategy to determine its overall effectiveness, reviewing your tools and your strengths.

External review: Here we look at how your competition is doing, what your customers are saying, and any online buzz your brand is generating. We also identify additional social media opportunities.

Report and recommendations: The information from you reviews helps us create a a comprehensive report that outlines where you stand. We combine this with a strategic plan of action that outlines how to move foward and expand your reach. You can hand over our recommendations to your own social media team, or you can let our team of experts continue to guide you toward social media success.

Content Creation

Creative and engaging content is the backbone of any social media strategy. You need content your target audience finds worth reading and sharing. Our writing team can create engaging content that speaks directly to your core audience, prompting them to help spread your message. Our social media software can determine the optimum schedule for launching your content to maximize online visibility and track its performance once it’s launched.

Custom Campaigns and Social Media Packages

If you’re at the starting line of the social media marathon or maybe need a bit of boost to keep going, one of our social media packages can be tailored to fit your needs. Our packages offer an affordable, effective way to kick off your social media campaign and help establish your presence within the social channels.

As your presence and demands begin to grow, we can adjust your package and services as needed. From custom campaigns to ongoing support, Upton Technology Group can stick with you for the long haul, ensuring your social media strategy remains current, vibrant and increasingly successful.

Contact us for more info or a social media review today.