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Category: Analytics

Upton Technology Group > Smart Marketing Blog > Analytics
The Future Of Google Analytics 4 In 2023

The Future Of Google Analytics 4 In 2023

On July 1st, 2023, Google will be transitioning from Universal Analytics to Google Analytics 4. This change will impact all websites that currently use Google Analytics for tracking their website traffic and user behavior. Google Analytics 4 is designed to…

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Search Engine Analytics

Website Ranking Analysis: How to Monitor and Improve Your Website’s Performance

Are you curious about how to monitor and improve your website's performance? A Website Ranking Analysis is a vital tool for ensuring that your website is getting the attention it deserves. This article will provide insight into the methods and…

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How To Use Google Analytics To Inform Your Search Engine Optimization Choices

A few weeks ago we discussed the many different ways to measure the success of search engine optimization. We talked a little bit about Google Analytics, and mentioned that it was a powerful tool for tracking a number of different…

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