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Category: Google

Upton Technology Group > Smart Marketing Blog > Google
Schema for Local SEO

Unveiling the Power of Schema: A Game-Changer in SEO

In the dynamic landscape of digital marketing, staying ahead of the curve is imperative. One crucial element that has emerged as a game-changer in the realm of Search Engine Optimization (SEO) is Schema. In this blog post, we will delve…

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Google My Business Listing

The Power of Optimization: Enhancing Your Google My Business Profile

In the digital age, the way businesses interact with consumers has undergone a significant transformation. Local searches have become an essential part of this transformation, and optimizing your Google My Business (GMB) profile is now a critical aspect of building…

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Search Engine Optimization, PPC

PPC vs. SEO: Which Offers Better Measurability and Quantifiability?

Title: PPC vs. SEO: Which Offers Better Measurability and Quantifiability? In the ever-evolving landscape of digital marketing, businesses constantly seek ways to maximize their online presence and reach their target audience effectively. Pay-Per-Click (PPC) and Search Engine Optimization (SEO) are…

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Local SEO

We Are A Cape Coral SEO Agency

Ready to launch your business to the next level? As a small business owner, you know how important it is to have a strong online presence. In today's digital age, having a website and social media accounts is not enough.…

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Local SEO Misconceptions

Local SEO – 5 Common Misconceptions

As a local company, having a strong online presence is crucial for attracting new customers and staying competitive in today's digital landscape. Search engine optimization (SEO) is a critical part of this online presence, but there are many misconceptions about…

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Google Algorithm Update

Google Algorithm Update – March 2023

Google recently announced this month, the release of a new broad core update that started rolling out this month. This news has caused quite a stir in the SEO community, as businesses all over the world brace themselves for any…

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Google Remarketing

Google Remarketing: Reaching Your Target Audience Like Never Before

When it comes to online advertising, Google AdWords and Google Pay Per Click (PPC) are two of the most popular choices for businesses. With Google AdWords, businesses can create ads that are displayed at the top of Google search results,…

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The Future Of Google Analytics 4 In 2023

The Future Of Google Analytics 4 In 2023

On July 1st, 2023, Google will be transitioning from Universal Analytics to Google Analytics 4. This change will impact all websites that currently use Google Analytics for tracking their website traffic and user behavior. Google Analytics 4 is designed to…

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Improve Your Keyword Research – 3 Tips

You may have heard that search engine optimization (SEO) can help you gain more exposure online. There are several strategies that help improve your SEO ranking such as including keywords in the content of your website, blog, and URL. Including…

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Why You Can Celebrate Google Panda 4.0 Update

If your website is stocked with a steady stream of original content, you may have reason to celebrate the release of Google’s Panda 4.0. This latest update to Google’s search algorithm, released May 20, is aimed at increasing the number…

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