Google recently announced this month, the release of a new broad core update that started rolling out this month. This news has caused quite a stir in the SEO community, as businesses all over the world brace themselves for any potential impacts to their website rankings. While Google has not disclosed the specifics of this update, we can expect that it will have a significant impact on search results.

As a small business owner, you may be wondering what this means for your website and online presence. Will your website be affected by the update? Will your rankings drop? How can you prepare for the changes?

Firstly, it’s important to understand that Google’s broad core updates are designed to improve the overall quality of search results. These updates are not targeted at any specific website or industry. Instead, they aim to reward websites that have high-quality content, great user experience, and strong technical SEO. Therefore, if your website ticks these boxes, you should not be too concerned about the upcoming update.

However, if your website is lacking in any of these areas, you may see a drop in rankings as a result of the update. This can be particularly concerning for small businesses that heavily rely on search traffic to drive sales and generate leads. So, what can you do to prepare?

One option is to work with a reputable SEO agency, such as Upton Technology Group. Our team of experts can perform a thorough audit of your website to identify any areas that may be negatively impacted by the upcoming update. From there, we can provide tailored recommendations on how to improve your website’s content, user experience, and technical SEO.

For example, we may recommend updating your website content to ensure it’s high-quality and relevant to your target audience. We may also suggest improving your website’s load time, mobile responsiveness, and accessibility, which are all important factors for user experience and technical SEO. By making these improvements, you can not only prepare for the upcoming update, but also improve your website’s overall performance and rankings.

At Upton Technology Group, we understand that small businesses may have limited resources and budgets. That’s why we offer affordable SEO services that are tailored to your specific needs and goals. We also provide ongoing support and reporting to ensure you’re always up-to-date with the latest SEO trends and best practices.

In conclusion, Google’s upcoming broad core update may cause some concern for small businesses that heavily rely on search traffic. However, by working with a reputable SEO agency like Upton Technology Group, you can prepare your website for the update and improve your overall online presence. Contact us today to learn more about how we can help your business thrive in the ever-changing world of SEO.