Meet the New Marketing Landscape

You’re probably constantly on the lookout for the most effective way to get your message to the consumer. But the old way of doing things simply no longer cuts it. Traditional marketing strategies, also called “interruptive marketing,” involved bombarding consumers with things like postcards, mailers and cold calls hoping to snag a customer or two.

But consumers have evolved, becoming more independent as well as savvier at blocking out all those old-school marketing techniques. The most effective way to reach them now is with a technique known as inbound marketing, or content marketing, which meets consumers on their terms and lets them call the shots.

Inbound Marketing 101

Instead of bombarding consumers with your message, inbound marketing involves taking a step back and attracting consumers to come to you. Modern consumers typically enjoy doing their own research, forming and voicing their own opinions, and interacting with a company or brand. They are no longer puppets waiting for you to tell them what moves to make, but they’re ready, able and more than willing to make those moves on their own.

Connecting with such a crew involves giving them something they want to connect with. With inbound marketing, your connection comes from useful, meaningful and compelling information, or content.

Inbound marketing techniques include things like:

• Articles
• White papers
• Blogs
• E-books
• Podcasts
• Infographics

What Inbound Marketing Can Do for You

Inbound marketing comes with a slew of benefits if done correctly. Supplying your target audience with a steady stream of useful, educational content can enhance your reputation, set the stage for meaningful interaction and produce amazing word-of-mouth advertising results. You may enjoy inbound links and increased traffic to your website, which enhances your search engine standing and further boosts your brand.

It can also boost your leads which, in turn, can increase your prospects, customers and overall revenue. All this while saving you money. Inbound marketing leads are estimated to cost 40 to 60 percent less than leads generated by outbound marketing techniques. Lower cost, higher impact and enhanced reputation are all pluses of inbound marketing techniques.

How to Get Started 

The best place to start with inbound marketing is figuring out where you currently stand. You can do a thorough review of your site content, blog entries and overall inbound marketing plan and then come up with ways to make them more effective. Or you can contact the experts here at Upton Technology Group and we’ll do the spot-check for you. We’ll provide a no-obligation review of your current efforts and show you how we can help increase your ROI. Contact us to get started today.