What PPC Management Entails

PPC, is an extremely effective means of driving targeted traffic to your website, landing page, or lead forms.  It’s true that PPC ads can be expensive, but this cost is largely offset by the revenue gained from them (and, if done well, can be quite profitable).

AdWords is a powerful tool for you and your company, but the way you use it depends on your strategy and goals. One of the most common myths about PPC is that it is expensive to implement or that you need to spend a lot of money on it.  While you do have to pay for an AdWords account to run ads in Google’s search engine, your budget is determined in advance and you will never exceed that budget.  When hiring a company to manage your Pay Per Click campaign, we conduct extensive research to determine the best course of action, the types of ads to run, the suggested budget, and of course the keywords you are targeting.  In addition, we conduct research on your competition, and can access data on the ads they are running, cost per click, as well as historical data to see the ads they have run in the past.  This is an invaluable tool in helping you to compete.  A company that offers PPC Management can assist with your Adwords campaign, from the research to the daily management of the campaign itself, to ensure you are achieving optimal results. 

The Benefits of PPC Management

The PPC market is now worth $6 billion a year. That number is growing fast and it’s not just a handful of big players dominating the space (e.g. Google, Facebook, and Amazon). A large part of this growth is due to online advertising from small to medium size businesses (SMB’s).

While advertisers can see the value in targeting specific types of customers — or even demographics — they rarely see how they can use PPC to boost their performance by providing multiple channels to reach and convert those customers. PPC Management is an important component of any brand marketing strategy because it involves optimizing your campaign performance across multiple channels to achieve the best ROI for your business.

Still confused?

The goal here is not just knowing what works well for you, but also working to improve results based on your existing data to make informed recommendations about which combinations work best for you depending on what kind of ads you have selected (and which ones do not). Our team here at Upton Technology Group are experts in Pay Per Click management, and have extensive experience managing client accounts with monthly PPC budgets from $200.00 a month to $3000.00 a month.