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Smart Marketing Blog

Information To Help You Succeed Online

Smart Marketing Blog

What Google’s Recent Changes Mean For Your Search Engine Optimization Strategies

It's no secret among website marketing experts and tech buffs that Google is constantly tinkering with their search engine. Google staff makes dozens of small changes every day, tweaking variables so minor that they go almost completely unnoticed. Yet in…

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Search Engine Optimization Do’s And Dont’s: Valuable Tips That Will Help Your Web Marketing Strategy Succeed

Search engine optimization is a necessary element of any company's website marketing strategy. Search engine marketing allows your most promising clients to find you, establishes you as a leader in your industry, and builds lasting value that you can leverage…

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Black Hat Search Engine Optimization: How To Recognize And Avoid It

Have you heard about what happened to major online retailer JCPenney? After a report was published in the New York Times outlining its incredible dominance for strangely specific search terms, a Google investigation determined that the company had gone against…

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Keyword Selection Can Help Or Hurt Your Search Engine Optimization

Search Engine Optimization Basics: Keyword Selection If you use search engine marketing, or have researched search engine optimization at all, you know how important keywords can be to your success. Website marketing that relies on search engine rankings will almost…

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Social Media For Website Marketing & Search Engine Optimization

How To Take Advantage Of Social Media To Increase The Impact Of Your Search Engine Optimization Social media marketing is a well-known website marketing technique, and can be quite effective in its own right. Using websites like Facebook, Twitter, and…

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Search Engine Marketing: Optimized Online Press Releases

The press release is a classic component of marketing plans, and has been since long before search engine optimization, and even since before the internet. In the web age, press releases have once again taken on a central role as…

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The Importance Of Content For Website Marketing Success

Have you heard the phrase "content is king?" In today's website marketing world, content really is the most important factor in driving sales. More than ever before, you need to carefully manage what you put on your website, providing content…

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Good Website Content: Creating An FAQ Page That’s “Just Right”

Even Goldilocks knows that too much of a good thing isn't always good. If you're creating an FAQ page for your company's website, you'll need to find the balance between questions and answers that are too short to be helpful…

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Website Design: Choosing A Powerful Color Scheme

A winning website design will increase interest in what your company has to offer because it conveys a compelling message about who you are and what your company stands for. In many cases, businesses put a lot of thought and…

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Usability: Is Your Website Design User Friendly?

An awesome website has to do more than just look pretty. It also has to have more going for it than great content or savvy website marketing. Many beautifully designed websites tank on the Internet because they simply aren't user…

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