Scott Upton, Author at Upton Technology Group

Interactive Website Marketing: Tips For Engaging Your Audience

Search engine optimization is an important element of any website marketing program, but it's not the only element that a good program should have. Today we're going to talk about another really important ingredient for search engine marketing success: interactive…

Search Engine Marketing Vs. Pay Per Click: Which One Is Right For You?

When most companies think of search engine marketing, search engine optimization comes to mind immediately. Although search engine optimization is a key component of search engine marketing, the two terms are not exactly identical. Technically speaking, search engine optimization is…

Beyond Search Engine Optimization – 3 Fundamental Tactics For Website Marketing Success

When most companies think of website marketing, search engine optimization is usually the first concept that jumps to mind. That's a very fair response. After all, search engine optimization is arguably the most important new development in marketing since the…

Google’s Webmaster Guidelines: Understanding The Search Engine’s Suggestions (And Requirements) For Website Marketing

There are many different search engines that should be considered when judging search engine optimization results. Although Bing and Yahoo! have substantial traffic and do offer some search engine marketing benefits of their own, the vast majority of all searchers…

What Google’s Recent Changes Mean For Your Search Engine Optimization Strategies

It's no secret among website marketing experts and tech buffs that Google is constantly tinkering with their search engine. Google staff makes dozens of small changes every day, tweaking variables so minor that they go almost completely unnoticed. Yet in…

Search Engine Optimization Do’s And Dont’s: Valuable Tips That Will Help Your Web Marketing Strategy Succeed

Search engine optimization is a necessary element of any company's website marketing strategy. Search engine marketing allows your most promising clients to find you, establishes you as a leader in your industry, and builds lasting value that you can leverage…

Black Hat Search Engine Optimization: How To Recognize And Avoid It

Have you heard about what happened to major online retailer JCPenney? After a report was published in the New York Times outlining its incredible dominance for strangely specific search terms, a Google investigation determined that the company had gone against…

Keyword Selection Can Help Or Hurt Your Search Engine Optimization

Search Engine Optimization Basics: Keyword Selection If you use search engine marketing, or have researched search engine optimization at all, you know how important keywords can be to your success. Website marketing that relies on search engine rankings will almost…

Search Engine Marketing: Optimized Online Press Releases

The press release is a classic component of marketing plans, and has been since long before search engine optimization, and even since before the internet. In the web age, press releases have once again taken on a central role as…

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