Scott Upton, Author at Upton Technology Group

Three Common But Costly Search Engine Marketing Mistakes

Search engine marketing uses online promotional techniques to enhance a business's brand recognition while slowly and consistently (aka "organically") increasing the uptick in visitor traffic to an organization's web design. Due to the great results yielded through this online promotional…

Five Important Factors To Consider To Maximize Your Search Engine Optimization Efforts

At this point, most of the business world at large has heard of, and even tossed around the phrase "search engine optimization" when discussing a business' online marketing approach. While the term has certainly entrenched itself firmly in our commerce…

Why You Should Be Using An Optimized Sitemap To Ensure Search Engine Marketing Success

In today's commercial marketplace, search engine marketing has become more than just a fringe promotional tool. Gone forever are the days where companies mostly only compete locally to gain the favor of patrons in their neck of the consuming woods.…

Why Web Design Plays A Critical Role In Search Engine Marketing Success

At Upton Technology Group, we understand that search engine marketing, when effectively employed and executed, marks a critical way for a business to promote itself through the use of online promotional methods. Used as an umbrella term that encompasses both…

Four Key Ways You Can Use Your Business Blog As Part Of A Comprehensive Search Engine Optimization Plan

When it comes to establishing an online presence, businesses in every industry recognize that search engine optimization is a proven resource. Here are four ways you can use your business blog as a part of your overall search engine optimization…

How Google +1 Can Help Your Business’ Search Engine Marketing And Website Marketing Efforts

Perhaps you've heard the news: A couple months ago Internet browser giant, Google rolled out its latest innovation in search engine marketing, Google +1. This website marketing tool has been developed to enable users to more confidently and efficiently navigate the often unwieldy…

Understanding the Benefits of Search Engine Marketing

Understanding The Benefits Of Search Engine Marketing And How To Maximize Results For Your Business Search engine marketing has firmly established itself as a viable promotional tool for both Internet businesses as well as brick and mortar companies alike. Organizations…

Website Marketing To Your Niche and the General Public

In the past this blog has talked about the power of local website marketing, which helps promote your business to those customers nearby and thus most likely to benefit from what you have to offer. For many businesses, physical proximity…

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