It’s tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet
In the dynamic landscape of digital marketing, staying ahead of the curve is imperative. One crucial element that has emerged as a game-changer in the
In the digital age, the way businesses interact with consumers has undergone a significant transformation. Local searches have become an essential part of this transformation,
Title: PPC vs. SEO: Which Offers Better Measurability and Quantifiability? In the ever-evolving landscape of digital marketing, businesses constantly seek ways to maximize their online
Ready to launch your business to the next level? As a small business owner, you know how important it is to have a strong online
What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. This can have a significant, negative impact in terms of conversions & sales, so faster is…
Business Listings, also called Citations, are an online summary of your essential information for your business. They are a powerful tool to help customers find what they’re looking for and will be especially helpful if you run a local or…
Boost your SEO to maximize your chances of getting found online! You've likely heard that keywords are critically important to the content on your site, blog, and URL. On the other hand, if you use certain keywords or too many…
In recent years, search engine optimization has firmly established its promotional presence across nearly every industry vertical. No matter the type, size and intent of an organization, business owners on a global level have raced to embrace this potent advertorial…
Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If…
Companies first making their initial foray into online marketing often do so cautiously. Yes, buzzwords and phrases like "search engine optimization" and "search engine marketing" have saturated our promotional consciousness. However, when it comes to effectively incorporating these Internet advertorial…
When first implementing a search engine marketing / search engine optimization campaign, the promotional options can feel overwhelming. Yes, search engine optimization has truly validated itself as a viable advertorial method capable of yielding unparalleled results. However, there is a…
In recent years, the term "algorithm" has received a whole lot of global press as well as a new modern meaning to business owners the world over. Once a term solely bandied about by the mathematically gifted amongst us, the…
In a relatively short period of time, website marketing has risen to the top of promotional campaigns for companies in any industry. The Internet has essentially leveled the playing field for vertical giants and start ups alike. In order to…
At Upton Technology Group, our team of seasoned website marketing/search engine optimization specialists understands that for many of clients, incorporating a search engine optimization strategy stems for a primary desire to rule the search engines. With so many businesses competing…
